Partnering with producers

During our last financial year, progress against our strategic objectives included:

• Continued to generate industryleading dairy bulls and established our Elite Sire programme, offering customers early access to genomic sires of high genetic merit
• Increased the number of NuEra beef bulls in our nucleus facilities and brought more of these high genetic merit animals into production for customers
• Grew global sales volumes of sexed genetics (including Sexcel, our proprietary product) by 29%, NuEra Genetics by 53% and Beef InFocus (our global beef-on-dairy brand) by 15%

• Continued to increase sales of Sexcel in new and existing markets, with particularly strong performance in China (up 151%) and Russia (up 154%)
• Increased use of digital sales platforms in Latin America, contributing to volume growth of 20% (17% of which came from new customers), especially in Brazil (up 33%)
• Strengthened our service to the largest herds in the US, by establishing a strategic account management team to support current and potential customers
• Enhanced our BeefAdvantage index in the UK, by adding feed efficiency as a selection trait, using market-focused performance data

• Enrolled over 125 large customers in our Key Account Partner Program, through which we become their exclusive genetic partner and provide a holistic service for a monthly fee
• Conducted two beef validation trials with feeders and packers around the world, to demonstrate the superior performance of NuEra Genetics and increase demand through the supply chain