Partnering with producers

During our last financial year, progress against our strategic objectives included:

• Established our strongest-ever line-up of industry-leading dairy genetics, including record numbers of Icon Sires™, with a strong pipeline of new sires and elite females coming through our genetic nucleus.
• Continued to strengthen NuEra Genetics, our proprietary beef range, increasing the number of bulls with high genetic merit moving into production.
• Grew global sales volume of sexed genetics (including Sexcel, our proprietary product) by 47%, proprietary NuEra beef genetics by 58% and Beef InFocus (our global beef-on-dairy brand) by 21%.

• Increased the number of customers who work exclusively with ABS by tailoring packages of products and services to meet the needs of producers in different countries.
• Continued to build presence with North America customers through our whole-herd genetic strategy, based on sexed dairy and beef genetics. Sales volumes of sexed genetics and Beef InFocus grew by 42% and 30% respectively.
• Developed digital platforms as a more effective and efficient way of serving small and medium customers in Latin America, securing hundreds of new customers.
• Launched new Beef InFocus proprietary indices in North America and Latin America.

• Began introducing a new contractual model for key account partners, aligning their interests with ours through pricing based on results achieved through comprehensive genetic programmes developed to meet their goals.
• Continued to validate the economic benefits delivered by NuEra Beef Genetics, demonstrating significant added value for players across the beef supply chain in head-to-head competitor trials.