Leading international market position
Genus is a world-leading animal genetic improvement company. We provide genetically elite breeding animals, semen and embryos to pork, beef and milk producers globally, and compete largely with national and regional farmer-owned cooperatives. Our international breadth and multi-species presence reduces our reliance on any individual market or segment.
Focused, multi-species, technology-driven business model
Genus is exclusively focused on pioneering animal genetic improvement to improve the efficiency and sustainability of meat and milk production. We employ leading, proprietary genomic and breeding technology and knowhow to select and breed elite animals from our proprietary herds, and process semen for desirable traits. We also have strategic access to gene editing technology, which we are employing on product development programmes.
Positive long‑term market fundamentals
Growth in global demand for animal protein increases competition for finite resources, such as water and land. Farmers are increasingly looking to genetic improvement and technology to help them meet this demand more efficiently and sustainably, so they can compete effectively.
People and relationships
Genus serves over 50,000 customers in over 75 countries, including some of the leading pork, beef and milk producers globally. Our ability to serve these customers and compete is underpinned by over 3,100 employees, including over 100 PhD qualified employees, as well as collaborative relationships with leading research institutions and strategic investments.
Scale and financial strength
Genus is profitable, cash-generative, and has a strong financial position. This means we are able to invest in technology and product development to further differentiate our proprietary herds from the competition’s. In addition, our technology and knowhow can be applied across multiple species, leveraging our strength and investment.