Partnering with producers

During our last financial year, progress against our strategic objectives included:

• Accelerated the pipeline of NuEra Genetics beef bulls moving into production for customers
• Grew demand for polled genetics by marketing our elite products and strengthening the role of these genetics in dairy product development
• Increased protection of our elite genetics, by ensuring our terms and conditions and customer contracts give us the option to purchase elite progeny
• Produced our first Wagyu beef calves from embryos, to meet supply chain needs in the UK

• Increased US sales of Sexcel by 10% and Beef InFocus by 24%, enhancing our share of business with top global producers and continuing our strategic shift from conventional semen
• Accelerated growth in Asia, with strong Sexcel sales in China (up 53%) and a record year for Australia, with Sexcel up 30% and beef up 43%
• Began digital sales pilots in EMEA and North America, while expanding digital sales in Latin America to include beef-on-beef alongside dairy genetics
• Implemented digital service tools as part of our GENEadvance customer genetic testing and services programme, to deliver an industryleading customer digital experience

• Expanded our GENEadvance programme through exclusive partnerships with more than 200 herds, where we are rewarded for delivering results aligned with customer goals
• Strengthened pull-through relationships with major UK retailers, developing and being rewarded for elite beef genetics that meet their specific commercial requirements
• Conducted two product validation trials in two countries, to demonstrate the superior performance of NuEra Genetics for customers