Partnering with producers

During our last financial year, progress against our strategic objectives included:

DELIVERING A DIFFERENTIATED PROPRIETARY GENETIC OFFERING

  • Continued to generate industryleading dairy bulls and established our Elite Sire programme, offering customers early access to genomic sires of high genetic merit
  • Increased the number of NuEra beef bulls in our nucleus facilities and brought more of these high genetic merit animals into production for customers
  • Grew global sales volumes of sexed genetics (including Sexcel, our proprietary product) by 29%, NuEra Genetics by 53% and Beef InFocus (our global beef-on-dairy brand) by 15%

FOCUSING ON LARGE AND PROGRESSIVE PROTEIN PRODUCERS GLOBALLY

  • Continued to increase sales of Sexcel in new and existing markets, with particularly strong performance in China (up 151%) and Russia (up 154%)
  • Increased use of digital sales platforms in Latin America, contributing to volume growth of 20% (17% of which came from new customers), especially in Brazil (up 33%)
  • Strengthened our service to the largest herds in the US, by establishing a strategic account management team to support current and potential customers
  • Enhanced our BeefAdvantage index in the UK, by adding feed efficiency as a selection trait, using market-focused performance data

SHARING IN THE VALUE DELIVERED

  • Enrolled over 125 large customers in our Key Account Partner Program, through which we become their exclusive genetic partner and provide a holistic service for a monthly fee
  • Conducted two beef validation trials with feeders and packers around the world, to demonstrate the superior performance of NuEra Genetics and increase demand through the supply chain
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